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Sprowtt Launch Pad

Sprowtt Launch Pad offers an innovative and unique opportunity for entrepreneurs to explore and commercialize potentially disruptive technologies originally developed by the nation’s most prestigious Colleges and Universities as well as U.S. govern...Read More

Furthering Your Education

Continuing education and professional development are both processes that are key components for successful organizations. In this day and age, there are several factors that drive the demand for ongoing education for business leaders: abundant access to information, constant technology changes, increased global interactions, shifts in the industry, and increasing entry level skills and requirements.

Having an ongoing education is a minimum requirement for success in your field. Since information and knowledge are increasing every day, your knowledge must also increase to keep up.

The way you go about continuing your education will depend on what field you work in, what your interests are, and what your weaknesses are. While everyone's plan will be different, there are some things that anyone looking to add to their knowledge with continuing education can do to help grow their business.

Determine your weaknesses. You may already know what you need to work on to improve your business, but if you don't, take some time to figure it out. It could be management skills, people skills in general, or issues with daily tasks. Perhaps you're not quite sure how to best utilize social media or email marketing to benefit your business.


Take advantage of informal learning as an education source. You don't need to go back to college or enroll in courses at your local university to enhance your knowledge. Seminars, webinars, conferences, podcasts, blogs, and more are all excellent sources to continue your education. As a business leader, you can learn from other leaders in your field or other fields who have figured out better ways of doing things. You can take free courses from Business Marketing Engine that'll teach you better ways to utilize your social media and email marketing, for example.